Download Marketing Research for the Tourism, Hospitality and Events Industries Free Ebooks in PDF format. Download free ebook of Marketing Research for the Tourism, Hospitality and Events Industries soft copy pdf or read online by"Bonita Kolb"Published on 2018-01-29 by Routledge
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.
This Book was ranked at 17 by Google Books for keyword Industries Hospitality, Travel & Tourism bestseller books.
Book ID of Marketing Research for the Tourism, Hospitality and Events Industries's Books is YCpKDwAAQBAJ, Book which was written by"Bonita Kolb"have ETAG "Z2HdzGLtFPU"
Book which was published by Routledge since 2018-01-29 have ISBNs, ISBN 13 Code is 9781351702218 and ISBN 10 Code is 1351702211
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Book which have "224 Pages" is Printed at BOOK under Category"Business & Economics"
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Download Marketing Research for the Tourism, Hospitality and Events Industries PDF Free
Download Marketing Research for the Tourism, Hospitality and Events Industries Books Free
Download Marketing Research for the Tourism, Hospitality and Events Industries Free
Download Marketing Research for the Tourism, Hospitality and Events Industries PDF
Download Marketing Research for the Tourism, Hospitality and Events Industries Books
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